Researching Advertorials Using Organic Search
"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples
Designing Your Ideal Business
You know what I love most about being a professional writer?There are so many different paths to success. I was thinking about this today while reading an article about JK Rowling. She
How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)
Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You
The Head Trash of Selling Yourself
Last week I took my first official "no work" vacation all year. (better late than never, right?) I checked myself into a schwanky resort (will give you more deets on THAT
The Joy and Chaos of Rebuilding Your Business
Every said "yes" to an exciting new project, then realized how daunting it was immediately afterwards? It's like getting excited at a restaurant, and realizing you over-ordered by A LOT when
The Best Way To Beat Imposter Syndrome
Let's talk bad talk.I don't mean the cute little F-bombs that you can't say around Grandma. (I do love me some strategically placed obscenities)I'm talking the bad talk that fills
How To Know If A Podcast Is Right For Your Business
"I think I want to start a podcast."It was a beautiful sunny day in Lisbon, Portugal. I was sitting in my favorite park, drinking espresso at my favorite cafe, with
Whose Money Are You Spending?
I had a moment of weakness yesterday.Tomorrow I'm meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we
Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers