Getting Your Head Straight When Everything Seems Crooked
Are you a morning person or a night owl? Personally, I do all my best thinking in the A.M. Which is unfortunate... Because I am terrible at getting up early. It's one of the perks (or
Permission To Kick Ass
Have you ever worked with a really great coach? Whether it's in sports, business, fitness, or whatever – having a great coach can get you to your goals faster, and help
Making The Leap From “Content” To “Copywriting”
This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first
Ideas For Hooks and Headlines That Pop
Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's
Researching Advertorials Using Organic Search
"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples
Designing Your Ideal Business
You know what I love most about being a professional writer?There are so many different paths to success. I was thinking about this today while reading an article about JK Rowling. She
How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)
Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You
The Head Trash of Selling Yourself
Last week I took my first official "no work" vacation all year. (better late than never, right?) I checked myself into a schwanky resort (will give you more deets on THAT
The Joy and Chaos of Rebuilding Your Business
Every said "yes" to an exciting new project, then realized how daunting it was immediately afterwards? It's like getting excited at a restaurant, and realizing you over-ordered by A LOT when