Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: "Where do I start?" This is the hardest part about learning something new. You sit at the
Smart Brand Marketing Podcast: How To Warm Up Cold Traffic
Today I want to talk to you freelancers. (Although, if you're a business owner running cold traffic, then you're going to love this too.) If you're a freelancer who works with clients,
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I
The SEO Butler Content Mega Guide and How to Get Anyone to Buy Anything Online
Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while these
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know
In-Depth Training – Advertorial Pre-Sale Funnels 101
A lot of you have been asking about our Plug 'N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop
How To Present Your Sales Message Naturally
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale funnels