I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only
Category
Success Lessons
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know
How To Present Your Sales Message Naturally
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale funnels
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
5 Easy Ways To Find Out What’s Working Now
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they're also pretty predictable. (Don't believe me? Just ask your partner what
Make More Sales By Avoiding This “Customer Confusion” Mistake
If there's one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it's not telling your readers what to
How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell
How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I've been an entrepreneur as long as I can remember. From selling garage sale gems