Advertorial 101 Course is OPEN!! (Reserve your spot)
Exactly 1 week ago, I sent off a quiet email to everyone on the waitlist for my new Advertorial 101 Training Program. For this first round, I’m limiting the number of
Category
Pre-Sale Funnels
Advertorial 101 Course Open Next Week
I’ve got a couple of exciting announcements today. First of all – I’m comin’ at ya today from beautiful Lisbon, Portugal! I’ll be here for the next few weeks for a few reasons: Reason
Advertorial Research Tips
I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you didn't have
Breakdown of an Entire Advertorial Funnel
Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a
Advertorials For Complicated or Intangible Offers
We talk a lot about how to use pre-sale copy and advertorials to convert more cold traffic and lower your traffic costs. This is pretty straightforward for most businesses – especially
Breaking Down The Advertorial Mini-Funnel
Breaking down successful cold traffic funnels is a great way to stay up-to-speed on what's working now. For example, I dug into an alternative health advertorial after Derek Johanson from CopyHour shared
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING
Real-Life Advertorial Breakdown: Most Effective CTAs
You've been sending in some great questions lately. Like this one from Simon about the last video where we attempted to "unconfuse" the world about advertorials. Simon says: Great question Simon. And
So you’re still confused about advertorials…
When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)