Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while these
Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale funnels
"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold
Here's a quick trick for you people running Facebook or Instagram ads (or thinking about running Facebook ads). While Big Brother #2 (the other being The Googz) often frustrates us marketers
Last week we talked about good vs. bad copy ideas. So let's break down some "good" copy quickly so you can see how it works Here's an Ad from Babbel -