What’s Inside The Advertorial 101 Training Course?

You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know

How To Present Your Sales Message Naturally

How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale funnels

Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's

Teaching What You Know: How Much Do I Reveal?

"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching

How To Choose The Topic For Your Advertorial Landing Page

Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold

How To Make Bold Claims More Believable

Last week we talked about good vs. bad copy ideas. So let's break down some "good" copy quickly so you can see how it works Here's an Ad from Babbel -

How Do I Know If My Copy Idea Is Any Good?

Many times it's really easy to spot bad ideas. For example....this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: But when it comes

How Advertorial Landing Pages Warm Up Cold Traffic

How Advertorial Landing Pages Warm Up Cold Traffic After years of working with SEO professionals, product owners, entrepreneurs, and media buyers – I've learned that these talented and strategic minds are

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