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Freelancer Tips

Advertorials
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The SEO Butler Content Mega Guide and How to Get Anyone to Buy Anything Online

Once upon a time in a galaxy far far away, I spent my days helping affiliate marketers and SEOs increase conversions on their websites with SEO-optimized sales copy. And while these

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Business Development
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Mad Men, FOMO, and How To Get The Best Copy Ever

Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If

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Advertorials
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What’s Inside The Advertorial 101 Training Course?

You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but don't know

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Advertorials
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How To Present Your Sales Message Naturally

How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale funnels

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Ad Breakdown
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Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's

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Coaching
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Teaching What You Know: How Much Do I Reveal?

"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching

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Ad Breakdown
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How To Choose The Topic For Your Advertorial Landing Page

Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold

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conversion tips
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How To Spy On Your Competition’s Facebook and Instagram Ads in 3 Easy Steps

Here's a quick trick for you people running Facebook or Instagram ads (or thinking about running Facebook ads). While Big Brother #2 (the other being The Googz) often frustrates us marketers

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Ad Breakdown
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How To Make Bold Claims More Believable

Last week we talked about good vs. bad copy ideas. So let's break down some "good" copy quickly so you can see how it works Here's an Ad from Babbel -

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