Redefining and Evolving Your Business
Have you ever taken on a project that seemed like a good idea at the time... But the moment the money hits your bank account, you realize that you REALLY don't want to
Category
Freelancer Tips
What It Takes To Win Big
Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for
Finding Hidden Opportunities In Crisis
I've been thinking a lot about how to uncover hidden opportunity and growth in the midst of this global pandemic. It's like the contrarian investment mogul Baron Rothschild said back in
Be Your Own Advocate
Recently I went on a little rant on my Instagram (a rare occurrence for me). It was about all about how foreign students were being kicked out of the US since
What’s In Your War Chest?
Today I saw an Instagram post that asked, "What does a 'rich life' mean to you?"This is something I've been thinking a lot about lately as I explore new ways to
Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since
This is NOT How You Do Cold Outreach (and what to do instead)
Even with live events on a temporary hiatus, there are still lots of great ways to find new freelance clients. I think most successful freelancers would agree that best way to
How To Invest In Yourself
Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one Mom)It's probably the copywriter's curiosity in me.
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you're challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me to