So… you don’t WANT to make more by doing less?

There's 2 types of entrepreneurs this time of year: #1 - Those who get fanatic about planning their goals for next year... Creating detailed documents that break big dreams down into step-by-step

Ideas For Hooks and Headlines That Pop

Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

Using Pre-Sale Funnels For B2B Clients

I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since

How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic

Happy Advertorial Breakdown Day!!! I've got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.

Advertorial Research Tips

I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you didn't have

Everything you ever wanted to know about a copy career

Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING