Free Advertorial “Crash Course” Training
Last week I hosted a free "Advertorial Crash Course" training session with Patrick Kenny live on Facebook. We hosted that training for free as a resource for freelancers who need to
Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)
PHEW! Whoah. 'Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash
What’s Working Best in 2020
I’m currently in Portugal hanging with my podcast partner, Laura Gale. We’re “working” – while also consuming a ridiculous amount of presunto, cheese and wine. In between the podcast interviews, brainstorming, and unfairly-delicious
Advertorial 101 Course is OPEN!! (Reserve your spot)
Exactly 1 week ago, I sent off a quiet email to everyone on the waitlist for my new Advertorial 101 Training Program. For this first round, I’m limiting the number of
Advertorial 101 Course Open Next Week
I’ve got a couple of exciting announcements today. First of all – I’m comin’ at ya today from beautiful Lisbon, Portugal! I’ll be here for the next few weeks for a few reasons: Reason
Advertorial Research Tips
I recently sent out an email offering to jump on podcasts, video chats, and interviews to answer questions about advertorials and pre-sale funnels. I also said that if you didn't have
Everything you ever wanted to know about a copy career
Every year American Writers & Artists Inc (AWAI) hosts a huge conference for writers and creatives in Delray Beach, Florida. Since I recently moved to Delray, this is great for me. I get
Unsexy Business
Is it just me, or do you ever look at a business or brand and think, “Man, that business is SEXAY”? Nespresso is a great example. Damn, that branding is so
No One Knows What They’re Doing
I realized today, that I've been doing "this marketing thing" for nearly a decade. In that time I've worked on some roaringly successful campaigns... Built and scaled several agencies while traveling Europe,