"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they're also pretty predictable. (Don't believe me? Just ask your partner what
If there's one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it's not telling your readers what to
HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 5: How To Connect Your Story Back To Your Sales Offer If you've been following along, so far we've learned... How to
HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 4: Choosing The Topic That Will Resonate Best With Your Audience Have you ever tried to start something? Stupid question. Of course you
How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories
How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I've been an entrepreneur as long as I can remember. From selling garage sale gems
"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching