Ideas For Hooks and Headlines That Pop

Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's

Researching Advertorials Using Organic Search

"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples

Designing Your Ideal Business

You know what I love most about being a professional writer?There are so many different paths to success. I was thinking about this today while reading an article about JK Rowling. She

How To Keep Your Readers Hooked (Even When Your Idea Tank Is Empty)

Have you ever written yourself into a corner?You get tippy-typing away on your keyboard – silly grin on your face as you spin some random idea into a clever story.You

The Head Trash of Selling Yourself

Last week I took my first official "no work" vacation all year. (better late than never, right?) I checked myself into a schwanky resort (will give you more deets on THAT

The Best Way To Beat Imposter Syndrome

Let's talk bad talk.I don't mean the cute little F-bombs that you can't say around Grandma. (I do love me some strategically placed obscenities)I'm talking the bad talk that fills

How To Know If A Podcast Is Right For Your Business

"I think I want to start a podcast."It was a beautiful sunny day in Lisbon, Portugal. I was sitting in my favorite park, drinking espresso at my favorite cafe, with

9 Years Ago I Made A “Dream Board” – Can You Guess What Happened?

Have you ever made a dream board? Facebook just reminded me that 9 years ago today, I sat down with a table full of cut up magazines and basket full 'a

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