Feeling Stuck In Your Freelance Biz?
I'm about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella Allison. (There are so many fun and strange things about
Category
Business Development
Here’s Why Being A Great Writer Isn’t Enough
I love me some stories. Don't we all? So let's put on our comfy pants and have a little story time this fine day. If you're a freelancer or writer, then
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and shouted, "GUESS WHO
9 Copy Chiefs Walk Into A Bar…
This week I'm in scenic Oneida, NY with Kevin Roger's RFL Supergroup. We're here for our bi-annual mastermind: Holy Schnitzel, that is one good lookin' group of wordsmiths. When you get this many
Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you're like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that's a little to below-the-belt for you (literally) – at the very least
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people
Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If
In-Depth Training – Advertorial Pre-Sale Funnels 101
A lot of you have been asking about our Plug 'N Play Pre-Sale Copy System, so I want to give you a quick update. I appreciate your patience as we develop