Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
9 Years Ago I Made A “Dream Board” – Can You Guess What Happened?
Have you ever made a dream board? Facebook just reminded me that 9 years ago today, I sat down with a table full of cut up magazines and basket full 'a
Convert More Cold Traffic and Lower Your Traffic Costs
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working
Are You A Visionary Or An Integrator?
I've been reading a book called Rocket Fuel about building legendary businesses.It's all about connecting "Visionaries" with "Integrators" to create explosive growth in your business.A "Visionary" is a person who has LOTS
The Math and Mindset Behind Making Millions
We've had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they're pushed out over the water – framing incredible Florida
Redefining and Evolving Your Business
Have you ever taken on a project that seemed like a good idea at the time... But the moment the money hits your bank account, you realize that you REALLY don't want to
What It Takes To Win Big
Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for
Finding Hidden Opportunities In Crisis
I've been thinking a lot about how to uncover hidden opportunity and growth in the midst of this global pandemic. It's like the contrarian investment mogul Baron Rothschild said back in
Be Your Own Advocate
Recently I went on a little rant on my Instagram (a rare occurrence for me). It was about all about how foreign students were being kicked out of the US since