Don’t Make It Hard For Customers To Give You Their Money
While I'm originally from the good 'ole US of A, I've lived all over the world for a healthy part of the last decade. Between several years in Australia, Thailand, and
How To Choose The Topic For Your Advertorial Landing Page
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold
Can You Use An Advertorial As A Sales Page?
Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you've got some sort of magic mind control dust to sprinkle on your readers beforehand –
How To Spy On Your Competition’s Facebook and Instagram Ads in 3 Easy Steps
Here's a quick trick for you people running Facebook or Instagram ads (or thinking about running Facebook ads). While Big Brother #2 (the other being The Googz) often frustrates us marketers
How To Make Bold Claims More Believable
Last week we talked about good vs. bad copy ideas. So let's break down some "good" copy quickly so you can see how it works Here's an Ad from Babbel -
How Do I Know If My Copy Idea Is Any Good?
Many times it's really easy to spot bad ideas. For example....this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: But when it comes
What Does It Mean To ‘Meet Your Customer Where They’re At’? | Babble Breakdown: Decoding Marketing Speak
Imagine you're at a summer cookout and everyone is practically passing out from euphoria because your "secret sauce" has turned out some killer ribs. Finally your friend corners you and says:
How Advertorial Landing Pages Warm Up Cold Traffic
How Advertorial Landing Pages Warm Up Cold Traffic After years of working with SEO professionals, product owners, entrepreneurs, and media buyers – I've learned that these talented and strategic minds are
How To Warm Up Cold Traffic Using Humor and Personality
How To Warm Up Cold Traffic Using Humor and Personality In Your Copy I’ve got a short and sweet one for ya’ today. A wise man once told me: “People’s resistance is