How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains

How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories

How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell

How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I've been an entrepreneur as long as I can remember. From selling garage sale gems

Teaching What You Know: How Much Do I Reveal?

"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching

Don’t Make It Hard For Customers To Give You Their Money

While I'm originally from the good 'ole US of A, I've lived all over the world for a healthy part of the last decade. Between several years in Australia, Thailand, and

How To Choose The Topic For Your Advertorial Landing Page

Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold

Can You Use An Advertorial As A Sales Page?

Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you've got some sort of magic mind control dust to sprinkle on your readers beforehand –

How To Make Bold Claims More Believable

Last week we talked about good vs. bad copy ideas. So let's break down some "good" copy quickly so you can see how it works Here's an Ad from Babbel -

How Do I Know If My Copy Idea Is Any Good?

Many times it's really easy to spot bad ideas. For example....this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: But when it comes

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