"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 5: How To Connect Your Story Back To Your Sales Offer If you've been following along, so far we've learned... How to
HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 4: Choosing The Topic That Will Resonate Best With Your Audience Have you ever tried to start something? Stupid question. Of course you
How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories
"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching
While I'm originally from the good 'ole US of A, I've lived all over the world for a healthy part of the last decade. Between several years in Australia, Thailand, and
Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you've got some sort of magic mind control dust to sprinkle on your readers beforehand –
You're probably more familiar with Native Advertising than you think. Even if you've never heard the term before, you come into contact with Native Ads every when day you use