Confused About Advertorials? Apparently You’re Not Alone

Last week I took a page out of my friend Chris Orzechowski's book and surveyed my list before relaunching Version 2 of the Advertorial 101 Course. The goal was to learn

Ask Me Your Advertorial Questions (plus a surprise)

Here's the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something... ... but you just. can't. freaking. do.

Health Pre-Sale Funnel Breakdown (brought to you by my severed finger)

I cut off the tip of my finger. Which sounds like it's clickbait, but is really just an unfortunate gardening incident. (I know, I'm special that way). So long story short– Now

Using Advertorials As Your Front End Funnel

Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman –

Real-Life Advertorial Breakdown: How To Avoid Looking Spammy

There are several advertorial mistakes which can TANK your conversions. "Pushing the sale" is one of the most common. That means you're promoting your offer too hard for the awareness level of

My 8 Step System For Writing Great Advertorials

You know what's hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym... – Launching a new business... – Being the first person at a snack table

Should You Publish Your Advertorial To Your Own Website?

So you've written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now you're holding that succulent piece

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