4 Tactics To Create Viral Youtube Videos

One of my favorite things about being a professional marketer, is that someone pays me to indulge in my own weird curiosities. Since we're responsible for understanding the intricate workings of

Sending retargeted leads to your sales page? (Try this instead)

Quick video for you today about remarketing. If you’re trying to retarget leads who didn’t buy from you - here’s how to get them to change their mind and buy

Stop scaring away cold and skeptical audiences (here’s how)

One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But

Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

Using Pre-Sale Funnels For B2B Clients

I get A LOT of questions about writing for B2B clients. If you're not familiar with B2B – this simply means your "customer" is another business (rather than the end consumer). Since

So you’re still confused about advertorials…

When I get asked about advertorials, the biggest things I see people struggle with are: A.) Getting confused about what an advertorial actually is (and what it's supposed to do), or B.)

Using Advertorials As Your Front End Funnel

Here's a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:

COLD TRAFFIC EXPERT INTERVIEWS: Mike Rinard | Facebook Ads

Recently I asked about your biggest challenges when writing copy for cold traffic from Facebook Ads. I knew this was a challenge for many marketers, but holy cold traffic Batman –