It’s a special day today .

Exactly 1 year ago today, my biz partner Kevin Rogers and I decided to get legit, and scale the business to something far beyond what either of us had imagined.

Of course, Kevin had already built a thriving business and a reputation as an industry leader long before I got here.

But after years of working with Kevin as my business coach, we decided to partner up, combine our unique skill sets, and implement a system that took us from “Scrappy Start-up” to “Legacy Business.”

The system we put in place helped us step out of the day-to-day operations of the business…

Scale our team from 5 scrappy “do-it-all-yourself-er” unicorns, to 25 talented specialists, all independently working toward a common goal and taking complete ownership of a clearly-defined “seat” …

And STILL double our net profit, while cutting refunds in half.

In today’s episode of Copy Chief Radio, Kevin and I chat with Freelance Finance Guru Jessica Mae Stafford about this phase of growing a business that we call “Building Your Legacy.”

It’s all the stuff my friend Chris Orzechowski lovingly refers to as “Big Boy Shit,” like:

  • The tools we’re putting in place to help our businesses run without us 
  • The systems and processes we use to give our team freedom to do their best work without babysitting 
  • Solving the “people puzzle” when hiring and leading a team 
  • The unexpected secret to making EVERY team meeting efficient and productive 
  • How to feel comfortable trusting your team so you can finally “let go” without stress 
  • Balancing the creative “Visionary” role with the tactical “Integrator” role to accomplish big goals without overloading your team 
  • How to build a powerful culture for your team, and communicate it in a way that gets people fired up 
  • The biggest mistakes we made when moving from ‘scrappy startup’ to legacy business 
  • And so much more.

>> >>> Listen here to this episode – Growing A “Real Business” (Phase 7 and Beyond)


 When you’re ready, here are 3 other ways I can help you.

#1 – Grab my All-Purpose Advertorial Template
Step inside my “private copywriting vault” and use this template to quickly and easily create high-performance advertorial pre-sale pages. Grab the all-purpose advertorial template here.


#2 – Learn how to convert more cold traffic and lower your traffic costs
Having trouble scaling your offer to cold traffic? You can get get cold or skeptical leads in the right mindset to buy BEFORE you send them to your sales page. My Advertorial 101 Training program teaches you how to use pre-sale pages to convert more cold traffic and lower your traffic costs. Check it out here.

#3 – Rent my brain for your business
If you need help streamlining or scaling your business, then book a call to tap into my 10 years of “in the trenches” experience. We can jump on a live Zoom call and work through your toughest challenges together. Book in a consulting call here