Using Advertorials As Your Front End Funnel (plus a special bonus)
Here’s a quick video on how to position advertorials on the front-end of your funnel. In this video we break down an great example of how to use pre-sale pages to:...
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Success Lessons
Here’s Why Being A Great Writer Isn’t Enough
I love me some stories. Don’t we all? So let’s put on our comfy pants and have a little story time this fine day. If you’re a freelancer or writer, then...
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and...
Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea
As marketers, we’re constantly coming up with great ideas. That’s what we get paid the big bucks for, right? The challenge is, when you’re brain is in...
Cold Traffic Expert Interviews: Laura Hietala | SEO
I’m pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish…. and Finnish people are kind of like super awesome robots. (They’re also...
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...
My 8 Step System For Writing Great Advertorials
You know what’s hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym… – Launching a new business… – Being the...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...