Ask Me Your Advertorial Questions (plus a surprise)

Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...

How to use events to land your next big gig

The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and...

How To Lower Your Cold Traffic Costs

If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...

Mad Men, FOMO, and How To Get The Best Copy Ever

Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...

LIFE BEFORE COPY – WHAT I LEARNED BUILDING 2 LIFESTYLE BUSINESSES

If you’re like other human beings… (you like that inclusion statement? do yah?) … then you’ve probably changed your mind once or twice. Believe it or...

5 Easy Ways To Find Out What’s Working Now

The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...

Make More Sales By Avoiding This “Customer Confusion” Mistake

If there’s one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it’s not telling your readers what...

What Does It Mean To ‘Meet Your Customer Where They’re At’? | Babble Breakdown: Decoding Marketing Speak

Imagine you’re at a summer cookout and everyone is practically passing out from euphoria because your “secret sauce” has turned out some killer ribs. Finally...

Why You Should NEVER Write Your Own Sales Copy

If You Think You Should Write All Your Sales Copy Yourself… …Then Step AWAY From The Keyboard! The most successful businesses and entrepreneurs generate sales...