Feeling Stuck In Your Freelance Biz? [time sensitive]
This is time sensitive so I hope this message isn’t too late! I’m about to head off to a 4 day retreat at a convent in the mountains of Kentucky with Marcella...
Category
Working With Copywriters
Ask Me Your Advertorial Questions (plus a surprise)
Here’s the survey mentioned in the video Procrastination is a bitch. Man I hate that feeling of knowing you absolutely HAVE to get started on something… …...
How to use events to land your next big gig
The other day my 9-year-old cousin summed up the freelancer experience with a (surprisingly) profound insight. She ran up to me, practically exploding out of her skin, and...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...
LIFE BEFORE COPY – WHAT I LEARNED BUILDING 2 LIFESTYLE BUSINESSES
If you’re like other human beings… (you like that inclusion statement? do yah?) … then you’ve probably changed your mind once or twice. Believe it or...
5 Easy Ways To Find Out What’s Working Now
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...
Make More Sales By Avoiding This “Customer Confusion” Mistake
If there’s one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it’s not telling your readers what...
What Does It Mean To ‘Meet Your Customer Where They’re At’? | Babble Breakdown: Decoding Marketing Speak
Imagine you’re at a summer cookout and everyone is practically passing out from euphoria because your “secret sauce” has turned out some killer ribs. Finally...