Leave Room For Serendipity

When’s the last time you saw a bunch of kids running around unsupervised? I was talking with a friend of mine who has an 8-year old daughter, and she was telling

Great Business vs. Mediocre Business. Here’s the Difference

Recently I worked with a Visionary who’s team was constantly overwhelmed. They were putting out fires every single week, everyone was busy but projects rarely moved forward, and it seemed like

Feel Like Your Business Is Total Chaos?

I’ve been watching a lot of cowboy tv lately. Blame Yellowstone if you want... I'm a writer and it's a great story... (I swear... it has nothing to do with the morally-grey

Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

Going Beyond Client Work – LIVE in Knoxville TN!

By now you’ve probably heard about the “Beyond Client Work Accelerator mastermind event I'm hosting with Kevin Rogers September 14-16. (If not, get the deets and one of the few

Unsexy Business

Is it just me, or do you ever look at a business or brand and think, “Man, that business is SEXAY”? Nespresso is a great example. Damn, that branding is so

No One Knows What They’re Doing

I realized today, that I've been doing "this marketing thing" for nearly a decade. In that time I've worked on some roaringly successful campaigns... Built and scaled several agencies while traveling Europe,

Here’s a step-by-step plan to freelance success

Ever wish you had some sort of roadmap to building a successful freelance career? (For those of you born after 2005, a “roadmap” [ verb: /ˈrōdmap/ ] is like a lazy