What’s Inside The Advertorial 101 Training Course?

You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but...

How To Present Your Sales Message Naturally

How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale...

Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...

5 Easy Ways To Find Out What’s Working Now

The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...

Make More Sales By Avoiding This “Customer Confusion” Mistake

If there’s one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it’s not telling your readers what...

How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell

How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I’ve been an entrepreneur as long as I can remember. From selling garage sale gems...

Teaching What You Know: How Much Do I Reveal?

“How much information should I give away for free in my marketing?” This is a question that I hear from both clients as we’re creating their sales funnel...

How Advertorial Landing Pages Warm Up Cold Traffic

How Advertorial Landing Pages Warm Up Cold Traffic After years of working with SEO professionals, product owners, entrepreneurs, and media buyers – I’ve learned that...

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