Do NOT Eat This Steak
I just (almost) ate steak and eggs at a Ruby Tuesday in Orlando airport on my way back to Portugal… …because when you take as many long haul flights as I do… you learn to...
Category
Success Lessons
Mad Men, FOMO, and How To Get The Best Copy Ever
Have you ever seen the show Mad Men? It’s essentially about one man – Don Draper. He’s a square-jawed, all-American advertising virtuoso who’s mysterious...
LIFE BEFORE COPY – WHAT I LEARNED BUILDING 2 LIFESTYLE BUSINESSES
If you’re like other human beings… (you like that inclusion statement? do yah?) … then you’ve probably changed your mind once or twice. Believe it or...
What’s Inside The Advertorial 101 Training Course?
You know what really grinds my gears? When marketers pretend that gazillions of people are asking them a question about something they really just want to talk about (but...
How To Present Your Sales Message Naturally
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale...
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...
5 Easy Ways To Find Out What’s Working Now
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they’re also pretty predictable. (Don’t...
Make More Sales By Avoiding This “Customer Confusion” Mistake
If there’s one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it’s not telling your readers what...
How To Tell Stories To Warm Up Cold Traffic | Part 1: A Story About Stories That Sell
How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I’ve been an entrepreneur as long as I can remember. From selling garage sale gems...