Using Sales Psychology To Lower Your Ad Spend
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Category
Advertorials
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you're challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me to
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I've got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful financial publishers in the world.
Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)
PHEW! Whoah. 'Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash
What’s Working Best in 2020
I’m currently in Portugal hanging with my podcast partner, Laura Gale. We’re “working” – while also consuming a ridiculous amount of presunto, cheese and wine. In between the podcast interviews, brainstorming, and unfairly-delicious
Advertorial 101 Course is OPEN!! (Reserve your spot)
Exactly 1 week ago, I sent off a quiet email to everyone on the waitlist for my new Advertorial 101 Training Program. For this first round, I’m limiting the number of