So you've written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now you're holding that succulent piece
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because people
"I've gotten to know Rachel really well." That's the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy Chief Radio. And it's
Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you've got some sort of magic mind control dust to sprinkle on your readers beforehand –
Imagine you're at a summer cookout and everyone is practically passing out from euphoria because your "secret sauce" has turned out some killer ribs. Finally your friend corners you and says: