Building Big Things Without Burning Out

Lately my weekends look like this 👇 I just closed on a new investment property, so these days, my “after work” time looks a lot like… more work. Not the same kind

Why I Don’t Believe in Niching Down

I don’t believe in niching down. The world doesn’t need another specialist who can only operate inside one tiny box. It needs leaders who can see the whole board — and roll

Are Online Courses Dead?

I've noticed a shift happening in the online marketing world. Most of the entrepreneurs I know who sell online courses have seen sales dip in the past year. Of course - there's all kinds of speculation

So… you don’t WANT to make more by doing less?

There's 2 types of entrepreneurs this time of year: #1 - Those who get fanatic about planning their goals for next year... Creating detailed documents that break big dreams down into step-by-step

Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

Burning Through Social Capital

I like to think of life in chapters. A series of small but impactful vignettes. Like your favorite book, you get to turn the page and start a new piece of the

Build the One Thing that Always has Your Back

A good friend of mine got laid off from their full-time, in-house copywriting job recently. He texted me to let me know and ask if I knew of anyone hiring. Even through

The Reason Why You’re Not Creative

There are birds flying around my house. They are pooping on everything. Don’t ask me how they got there. My house was built toward the end of the 19th century, and things like

Two Full Time Jobs and a Side of Privilege

Last week I talked about how I'm right back to where I started when I first launched my copy career 10 years ago. (If you missed that blog post about

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