How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...
Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...
My 8 Step System For Writing Great Advertorials
You know what’s hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym… – Launching a new business… – Being the...
Should You Publish Your Advertorial To Your Own Website?
So you’ve written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now...
Where To Publish Your Advertorial
If you’ve ever tried to learn something new (great inclusion statement, eh?) then you already know that asking questions is an easy way to learn new skills or...
How To Lower Your Cold Traffic Costs
If you’ve been playing with paid traffic, then you already know it’s not enough to get that first cold click and send prospects straight to your sales page. That’s because...
Real-Life Advertorial Breakdown | Quit Smoking Program
The most common question I get when people ask about creating advertorials and pre-sale funnels is: “Where do I start?” This is the hardest part about learning...
Smart Brand Marketing Podcast: How To Warm Up Cold Traffic
Today I want to talk to you freelancers. (Although, if you’re a business owner running cold traffic, then you’re going to love this too.) If you’re a...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...