Whose Money Are You Spending?
I had a moment of weakness yesterday.Tomorrow I'm meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we
I had a moment of weakness yesterday.Tomorrow I'm meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we
When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers
Have you ever made a dream board? Facebook just reminded me that 9 years ago today, I sat down with a table full of cut up magazines and basket full 'a
Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and
Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working
I've been reading a book called Rocket Fuel about building legendary businesses.It's all about connecting "Visionaries" with "Integrators" to create explosive growth in your business.A "Visionary" is a person who has LOTS
We've had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they're pushed out over the water – framing incredible Florida
Have you ever taken on a project that seemed like a good idea at the time... But the moment the money hits your bank account, you realize that you REALLY don't want to
Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for