One of the biggest mistakes I see marketers made when they're new to writing advertorials or pre-sales pages... Is actually trying to SELL something in their sales copy. I know... sounds counterintuitive. But
"How do I raise my rates?" Most freelancers run into the question at some point in their careers.. But I hear it especially often when I talk to content marketers, ghostwriters, or
The market for creative freelancing talent has never been hotter. Recent conditions have forced most companies to embrace remote work, and bringing in skilled freelancers has been a big part of
Kevin Rogers and I have a funny relationship.He’s my business partner, but he’s also my coach.While he used to coach me exclusively on MY business...Now he also coaches me on
Are you a morning person or a night owl? Personally, I do all my best thinking in the A.M. Which is unfortunate... Because I am terrible at getting up early. It's one of the perks (or
Have you ever worked with a really great coach? Whether it's in sports, business, fitness, or whatever – having a great coach can get you to your goals faster, and help
This morning I was thinking back to what my business (and my life) was like before I discovered this crazy world of copywriting. I was a warhorse when I first
Not sure what to write about? Or maybe it feels impossible to just. get. started. When staring down that blinking cursor on the blank page, sometimes it feels like someone's
"How do I find examples of advertorials in my industry?" This is one of the most common questions I get from business owners and copywriters alike. I've got a bunch of examples