Using Pre-Sale Funnels For B2B Clients
I get A LOT of questions about writing for B2B clients. If you’re not familiar with B2B – this simply means your “customer” is another business (rather than...
This is NOT How You Do Cold Outreach (and what to do instead)
Even with live events on a temporary hiatus, there are still lots of great ways to find new freelance clients. I think most successful freelancers would agree that best way to...
How To Invest In Yourself
Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one...
Creating A Lead-Magnet Pre-sale Funnel
The cool thing about teaching what you know, is that you’re challenged to adapt your skills and knowledge in all different ways. So when my friend Rachael Kraft asked me...
Real Free Life Enrollment Closes TONIGHT
I have a confession to make. I have done you a disservice and I need to apologize. You may already know that I co-coach several training programs with Kevin Rogers inside Copy...
But are these REALLY “Uncertain Times”?
For the past several weeks, it seems like everyone’s been talking about the “uncertain times” – including myself! It’s true, with the quarantine and...
Tactical Advice To Help You Thrive During Uncertain Times
At this point, we’ve all learned that there’s no rule book for what happens next. The entire world has been turned on its head, and we’re all taking it one...
How Financial Publishers Create and Use Advertorials w/ Branko Mijatovic
Happy Advertorial Breakdown Day!!! I’ve got a special guest joining me today. Branko is a direct response copywriter who works in-house at one of the most successful...
HOW, WHEN, AND WHY TO OFFER A COACHING OFFER
With everyone living and socializing in the virtual world right now, it seems like everyone and their hamster has a new “coaching program” these days. You’ve...