Is your “engine revving” chasing your readers away?
I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...
Real-Life Advertorial Breakdown: How To Avoid Looking Spammy
There are several advertorial mistakes which can TANK your conversions. “Pushing the sale” is one of the most common. That means you’re promoting your offer...
Beating Idea Overwhelm: How To Choose The Single Most Profitable and Rewarding Idea
As marketers, we’re constantly coming up with great ideas. That’s what we get paid the big bucks for, right? The challenge is, when you’re brain is in...
Cold Traffic Expert Interviews: Laura Hietala | SEO
I’m pretty sure my friend Laura is a cyborg. What I mean by that is she’s Finnish…. and Finnish people are kind of like super awesome robots. (They’re also...
How To Beat The World’s Best Copywriters
How to beat the best copywriters in the world at their own game Every wonder what it takes to beat an A-list copywriter’s control piece? This past week I was fortunate...
Cold Traffic Expert Interviews: Jerred Morris | Google Adwords
If you’re like most marketers, the thought of converting cold traffic is enough to make your sphincter clench. If that’s a little to below-the-belt for you...
My 8 Step System For Writing Great Advertorials
You know what’s hard? Starting things. Getting started is the often the hardest part of anything. – Going to the gym… – Launching a new business… – Being the...
Should You Publish Your Advertorial To Your Own Website?
So you’ve written your advertorial. You did the research. Created a killer outline. And wrote a story that makes a deep personal connection with your audience. Now...
Where To Publish Your Advertorial
If you’ve ever tried to learn something new (great inclusion statement, eh?) then you already know that asking questions is an easy way to learn new skills or...