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Rachel Mazza
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Coaching
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Whose Money Are You Spending?

I had a moment of weakness yesterday.Tomorrow I'm meeting up with some copywriter friends of mine. So I invited them over to my house for a pre-dinner cocktail before we

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Ad Breakdown
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Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

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Freelancer Tips
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9 Years Ago I Made A “Dream Board” – Can You Guess What Happened?

Have you ever made a dream board? Facebook just reminded me that 9 years ago today, I sat down with a table full of cut up magazines and basket full 'a

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Ad Breakdown
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Using Advertorials To Get Freelance Clients

Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and

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Advertorials
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Convert More Cold Traffic and Lower Your Traffic Costs

Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.​I promised everyone on the waitlist would get first dibs, and they've already been in there working

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Advertorials
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Are You A Visionary Or An Integrator?

I've been reading a book called Rocket Fuel about building legendary businesses.It's all about connecting "Visionaries" with "Integrators" to create explosive growth in your business.A "Visionary" is a person who has LOTS

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Business Development
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The Math and Mindset Behind Making Millions

We've had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they're pushed out over the water – framing incredible Florida

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Business Development
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Redefining and Evolving Your Business

Have you ever taken on a project that seemed like a good idea at the time... But the moment the money hits your bank account, you realize that you REALLY don't want to

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Business Development
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What It Takes To Win Big

Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for

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