Using Sales Psychology To Lower Your Ad Spend

When running paid ads to cold traffic, the ultimate goal is to craft a break-even campaign that pays for itself. Of course, in many industries where competition is high, or readers

9 Years Ago I Made A “Dream Board” – Can You Guess What Happened?

Have you ever made a dream board? Facebook just reminded me that 9 years ago today, I sat down with a table full of cut up magazines and basket full 'a

Using Advertorials To Get Freelance Clients

Unless this is your first day in the weird world of Rachel...You've probably heard me mention Advertorials before. They're these neat little pre-sale pages that help you convert more cold traffic and

Convert More Cold Traffic and Lower Your Traffic Costs

Earlier this week, I quietly opened the doors to my new Advertorial 101 Training Course.I promised everyone on the waitlist would get first dibs, and they've already been in there working

Are You A Visionary Or An Integrator?

I've been reading a book called Rocket Fuel about building legendary businesses.It's all about connecting "Visionaries" with "Integrators" to create explosive growth in your business.A "Visionary" is a person who has LOTS

The Math and Mindset Behind Making Millions

We've had some Ca-RAY-zee storms here in Florida this week. Loud, angry, violent. Massive cumulonimbus clouds towering into the sky as they're pushed out over the water – framing incredible Florida

Redefining and Evolving Your Business

Have you ever taken on a project that seemed like a good idea at the time... But the moment the money hits your bank account, you realize that you REALLY don't want to

What It Takes To Win Big

Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for

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