HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 4: Choosing The Topic That Will Resonate Best With Your Audience Have you ever tried to start something? Stupid question. Of...
How To Tell Stories To Warm Up Cold Traffic Part 3: How To Use Pre-Sale Pages In Your Sales Funnel Last week we learned how stories work to get people into an emotional state,...
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...
How To Tell Stories To Warm Up Cold Traffic Part 1: A Story About Stories That Sell I’ve been an entrepreneur as long as I can remember. From selling garage sale gems...
“How much information should I give away for free in my marketing?” This is a question that I hear from both clients as we’re creating their sales funnel...
While I’m originally from the good ‘ole US of A, I’ve lived all over the world for a healthy part of the last decade. Between several years in Australia,...
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold traffic before...
Pop Quiz! Should you try and sell your product straight from your advertorial landing page? Unless you’ve got some sort of magic mind control dust to sprinkle on your...
Here’s a quick trick for you people running Facebook or Instagram ads (or thinking about running Facebook ads). While Big Brother #2 (the other being The Googz) often...