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Rachel Mazza
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Business Development
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Want More Sales Next Year? Let Your Freak Flag Fly.

I've seen an increasing number of "weird" businesses pop up lately. And I. Am. HERE for it. This month alone, I've had the pleasure of patronizing several weird businesses in my scruffy

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Business Development
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Entrepreneurial Abundance and Identity Crisis

I've got a confession to make.I've got issues.(Well, obviously.)But in this case, I'm referring to IDENTITY issues. You see, I've been an entrepreneur all my life.From the time my little brain

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Business Development
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A fond farewell – it’s time to turn the page

I don’t usually get emotional over a post – But I’m feelin’ a little sappy today.  Because today closes out one of the most impactful and important chapters of my career,

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Success Lessons
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3 Lessons For Strategy, Streamlining, and Scaling

I just spent a week in Scottsdale, Arizona. Yes – In August. Yes – It was hotter than the Abyssus level of hell. Thanks for asking. But I loved every second of it.You

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copywriting lessons
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Great Clients Hire Farm Ponies, Not Racehorses

Ever get into one of those Princess and the Pea modes when you're trying to write ?Normally I'm a get-'er-done-just-ship-it kinda gal.But today, the copy just did not want to come.You've felt it...First

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Events
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“Next Phase” Event – Live in Nashville October 4-6 2023

I’m smack in the middle of planning a live event with Kevin Rogers at Copy Chief. It was SUPPOSED to be a small, intimate meetup for our private coaching group members. But

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Books and Resources
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When a Visionary and Integrator Go Head-to-Head…

For years I've been borderline obsessed with systems that help you streamline and automate your business. Maybe it's my entrepreneurial roots in the "Lifestyle Business" community ... But anything that helps me

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Ad Breakdown
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Advertorial Headlines Guaranteed to Get The Click

It's been awhile since my last Advertorial Breakdown.But I clicked on a news article the other day, and saw some advertorial headlines that were so click-juicy I had to share. Now

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Business Development
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Burning Through Social Capital

I like to think of life in chapters. A series of small but impactful vignettes. Like your favorite book, you get to turn the page and start a new piece of the

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