Have you ever seen the show Mad Men? It's essentially about one man – Don Draper. He's a square-jawed, all-American advertising virtuoso who's mysterious past conflicts wildly with his cool Sinatra-esque confidence. If
The fundamentals of sales, marketing, and buyer psychology are timeless. Because as complicated as humans can be, sometimes they're also pretty predictable. (Don't believe me? Just ask your partner what
If there's one sales page mistake that makes me want to reach through the screen and strangle someone (with love, of course) – it's not telling your readers what to
Imagine you're at a summer cookout and everyone is practically passing out from euphoria because your "secret sauce" has turned out some killer ribs. Finally your friend corners you and says:
If You Think You Should Write All Your Sales Copy Yourself... ...Then Step AWAY From The Keyboard! The most successful businesses and entrepreneurs generate sales easily and consistently. They know to speak