How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories
Category
Personality in writing
Teaching What You Know: How Much Do I Reveal?
"How much information should I give away for free in my marketing?" This is a question that I hear from both clients as we're creating their sales funnel copy, and coaching
How To Choose The Topic For Your Advertorial Landing Page
Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold
How Do I Know If My Copy Idea Is Any Good?
Many times it's really easy to spot bad ideas. For example....this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: But when it comes
How To Warm Up Cold Traffic Using Humor and Personality
How To Warm Up Cold Traffic Using Humor and Personality In Your Copy I’ve got a short and sweet one for ya’ today. A wise man once told me: “People’s resistance is