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Rachel Mazza
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The truth about all the lives you’re not living

"Sometimes I can hear my bones straining under the weight of all the lives I’m not living." ~ Jonathan Safran Foer's Extremely Loud & Incredibly Close I think about this line

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Why your business feels heavier than it should

Ever heard of the Johari Window?  It’s a framework that breaks how you’re perceived into 4 quadrants: What you know about yourself and others see What others see that you don’t

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Business Development
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Is Your “Authentic” Content Actually Avoidance?

I realized I’ve been a hypocrite about authenticity. Talking about it like it’s THE strategy. The only thing that will cut through noise. Then I caught myself doing the exact opposite. I’ve been

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Leave Room For Serendipity

When’s the last time you saw a bunch of kids running around unsupervised? I was talking with a friend of mine who has an 8-year old daughter, and she was telling

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Great Business vs. Mediocre Business. Here’s the Difference

Recently I worked with a Visionary who’s team was constantly overwhelmed.  They were putting out fires every single week, everyone was busy but projects rarely moved forward, and it seemed like

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Business Development
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How To Pivot A Failing Business

I’m not a fan of Starbucks coffee… but I’ve been watching their brand closely lately.  After 6 quarters of failing sales, Brian Niccol took over as CEO and started a new

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Business Development
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When “More Hands” Isn’t The Answer

“I need a grown-up brain to partner with — not another junior executor.” That’s what a founder said to me on our first call. He had smart people, decent growth, and a

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Freelancer Tips
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Building Big Things Without Burning Out

Lately my weekends look like this 👇 I just closed on a new investment property, so these days, my “after work” time looks a lot like… more work. Not the same kind

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Business Development
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Why I Don’t Believe in Niching Down

I don’t believe in niching down. The world doesn’t need another specialist who can only operate inside one tiny box. It needs leaders who can see the whole board — and roll

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