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Rachel Mazza
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Business Development

Business Development
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How To Pivot A Failing Business

I’m not a fan of Starbucks coffee… but I’ve been watching their brand closely lately.  After 6 quarters of failing sales, Brian Niccol took over as CEO and started a new

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Business Development
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When “More Hands” Isn’t The Answer

“I need a grown-up brain to partner with — not another junior executor.” That’s what a founder said to me on our first call. He had smart people, decent growth, and a

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Business Development
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Why I Don’t Believe in Niching Down

I don’t believe in niching down. The world doesn’t need another specialist who can only operate inside one tiny box. It needs leaders who can see the whole board — and roll

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Business Development
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The End-Of-Quarter Reset

As we head into the final stretch of the quarter, this is the point where everything feels… messy.  All those ambitious projects are often way behind...  Priorities that popped up mid-quarter are

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Business Development
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Why I Quit Marketing To Become A Bog Witch

Anyone else noticing a trend where people feel "over" internet marketing. Now, I'm not going to go shouting from the rooftops that InTErNeT MaRkETiNg iz DeAd... Learning how to communicate all the

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Business Development
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Filling Gaps in Growth, Operations, & Freedom

The beauty of being an entrepreneur, is that YOU get to decide how your company runs. It’s one of the many luxuries of owning your own business. But it ‘aint always sunshine

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Business Development
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Solving “The People Puzzle” On Your Team

Ever feel like your business is STUCK?I meet entrepreneurs all the time who have gone down the path of building amazing businesses...But they often hit a wall when they start

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Business Development
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What I’m NOT doing in 2024

Last week I shared my perspective on the biggest opportunities for writers and marketers in 2024 (and why I think courses are dead – drama drama drama). Those are just a

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Business Development
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Are Online Courses Dead?

I've noticed a shift happening in the online marketing world. Most of the entrepreneurs I know who sell online courses have seen sales dip in the past year. Of course - there's all kinds of speculation

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