Let's Get Down To
If you're a business owner, marketer, or entrepreneur – and you want people to seek you out, take action, and give you money – I can help you with that.
We'll use buyer psychology and persuasion tactics to help you lower traffic costs, improve conversions, and get your funnels purring like a well-oiled Prius.
(Do those things still use oil? I don't do cars.)
RACHEL IS THE EMBODIMENT OF THE PRO CODE
"She does the work, never compromises integrity, and causes everyone else to raise their game. A genuine copy superstar."
Kevin Rogers, CopyChief.com
TACTICAL AND STRATEGIC COACHING
"Rachel's process was organized, engaging, and flexible. But what we found most valuable was her tactical and strategic coaching on the creation of marketing assets. She was so motivating and supportive, and we’re excited to put this into action because we believe the ROI will be appreciable."
Bryan Passman, Hunter + Esquire
WE’RE GETTING MORE CLIENTS THAN EVER BEFORE!
"Since partnering with Rachel, I am receiving more contacts than ever before. She is incredibly responsive and a creative problem solver. What she’s doing is working really well. Rachel has my highest recommendation."
Lawrence Surinak, Surinak Law
Helping you bolster your bottom line WITHOUT sounding like some cheesy sales robot since 2010.
HOW TO WORK WITH RACHEL
I'm not currently available for 'done for you' copywriting services.
If that's what you're looking for, I highly recommend this "Here to Hire"
service to find a talented copywriter who will be a great fit.
On-demand Training
LEARN AT YOUR OWN PACE
ONLINE COURSE
Advertorial 101
Training Course
WHAT IS IT?
A step-by-step training program on how to research, write, and publish advertorial pre-sale pages that transform cold or skeptical readers into eager buyers – before they even land on your sales page!
You'll learn how to create and use these "in between" pages that help you convert MORE cold traffic while spending LESS on ads.
WHO NEEDS IT
Marketers who want to increase cold traffic conversions and reduce ad spend for their own business or their client's.
COPYWRITING SYSTEM
Plug 'N Play
Pre-Sale Copy System
WHAT IS IT?
A full system of templates, training, video walkthroughs, real-life examples to help you or your team create powerful advertorials
and pre-sale pages that warm up cold traffic and lower your traffic costs.
I designed this system for business owners or agencies who want to create advertorials and pre-sale landing pages at scale.
WHO NEEDS IT
Business owners, marketers, or agencies who aren't ready to invest in done-for-you copy or full service consulting – or – who want to start training their team to do what I do.
We value your privacy and would never spam you
GOT A JOB OFFER FROM AGORA
"I jumped into full-time freelancing without a single client. Now I’ve written an advertorial-spec for Agora’s Banyan Hill and got a job offer from an Agora imprint in India! A lot of this is because of your training on advertorials. I’ll remember you for that for the rest of my life."
Siva Chun Chu, Copywriter
GOT ME A BIG CLIENT OPPORTUNITY
"This is great training Rachel. Being a seasoned copywriter that’s written many long form pieces, I’m just getting started
in advertorials and now
have a great opportunity to grab a hefty retainer with a company soon. Thanks!"
Jake Widmer , Copywriter
JUST MADE MY FIRST COLD TRAFFIC SALE!
"I had a funnel that wasn't converting well on cold traffic. After implementing Rachel's training, we just converted our first sale from cold traffic. I can see they went through the new pre-sale page before buying – sweet!"
Chris Koehl, Business Owner
Live Coaching Programs
GROUP COACHING WITH RACHEL
Don't want to wait for the next live session?
Get my "at your own pace" online advertorial course here.
CONVERT COLD TRAFFIC AND LOWER YOUR TRAFFIC COSTS
The Advertorial 101 Training Program
In this intensive 4-week coaching program, I show you step-by-step how to create and use pre-sale pages that convert cold traffic and lower your traffic costs. Get on the waitlist and you'll be first in line when enrollment opens again. (Limited spots available)
We value your privacy and would never spam you
LAUNCH YOUR FREELANCE CAREER FROM SCRATCH
Escape Velocity
In this intensive 8-week coaching program, Kevin Rogers and I will show you step-by-step how to kickstart a freelance career, attract quality clients, and confidently deliver great work.
PRIVATE MASTERMIND (PROUD PARTNER)
Freelancer's Journey Accelerator
I've partnered with Copy Chief’s Kevin Rogers to bring you this private coaching group that provides custom coaching and accountability to help you move through all 7 phases of The Freelancer’s Journey. Get help achieving specific goals and overcoming your unique challenges in this intimate all-access mastermind.
*** The Freelancer's Journey Accelerator Mastermind has limited seats and is by invitation only.
Advertorials are the missing link in most cold traffic campaigns and nurture sequences… and Rachel is the gold standard for advertorials. I highly recommend this training.
Rachel has made a name for herself as the queen of advertorials.
Laura Belgray, TalkingShrimp.com
I am so grateful for your guidance and support throughout the Escape Velocity program. Your personal attention, detailed feedback, and kind but firm motivation have been integral in moving me toward my goals. I also deeply admired your consummate professionalism.
Jess Torrance, Freelance Copywriter
1-1 Consults
RENT MY BRAIN FOR YOUR BUSINESS
What if you had your own personal CMO or Copy Chief on speed-dial?
My roster of private clients includes "The Chief" himself, Kevin Rogers at CopyChief.com, A-list copywriter Marcella Allison from The Titanides and Money Map Press, and dozens of 6, 7, and 8-figure business owners across various industries.
In addition I've built several successful ventures of my own, including a SEO-optimized copywriting agency with a team of
15 writers and editors, 2 profitable affiliate marketing businesses which I scaled and sold, and 2 wildly successful freelance coaching programs in partnership with Kevin Rogers.
I've also led a large team of marketers as CMO of a multi-million dollar SaaS company based in Southeast Asia and China, and currently lead the fantastic team at Copy Chief as their CMO.
Simply put – I have the skills, knowledge, and experience to help you fix tough marketing challenges, increase conversions, move the needle on your sales.
Whether you need help scaling your business, want an expert pair of eyes on your sales copy, or simply want to dig into the inner workings of my slightly twisted mind – let's chat!
We can jump on the 'ole ringer (or, Zoom-er) for a confidential call. It's also totally fine if you want to get some friends together and split the cost in a group setting (5 people max please).
If you're looking for Copy Critiques, I'll also dig into your copy and give you feedback BEFORE we chat.
That way you can spend our session asking questions so you get all the support you need.
If you need me to train your team, speak to your group, or need high-level consulting for your business – then book in a 30 minute session first so we can get to know each other a little better.
Here's How It Works
RATES AND CONSULTING PACKAGES
GET ON MY CALENDAR
If we've never worked together before, you need fast answers for something specific, or aren't sure WHAT you need – this 30-minute quickie call is the best place to start.
BOOK IN A POWER HOUR
This is 60-minutes of my undivided attention. For a solid hour we can deep-dive into your marketing plan, find the weak spots in your sales funnel, give the lead on your sales page a boost, or create the headline and topic for your new opt-in offer.
GET A COPY CRITIQUE
Need an expert pair of eyes on your copy? I'll deep-dive into your landing page, emails, and more. You'll get a full critique in advance, then a 30 min consulting call. At the end, you'll know exactly how to captivate your readers, fix potential problems, and make your copy flow all the way to that “buy” button.
FULL-DAY OR ONGOING CONSULTING PACKAGES
Own my brain and marketing chops for an entire day or on a monthly basis. This is for you if you need a whole email sequence created, want to plot out a new sales funnel, build a marketing plan, or need ongoing coaching. These monthly retainer packages are by application only.
INDUSTRY LEADING EXPERTISE
"I had believed my company’s strategy for our clients to be rather advanced. However, in just 20 minutes with Rachel I had collected a list of new ways for our team to move the needle.
For industry leading results. I trust her expertise."
For industry leading results. I trust her expertise."
Corey Ames, Fire Gang Dental Marketing
RACHEL MAKES ONLINE MARKETING EASY TO UNDERSTAND
"Rachel was very helpful in orienting me to the world of online marketing in a simple yet comprehensive way. She showed me how I could better leverage my team. At no point was she pushy about her services–she simply delivered value. I would highly recommend her!"
Heather Shannon, Owner, Lotus Center Chicago
Nicholas Ho, Foundr Magazine
Speaking and Workshops
HAVE RACHEL TRAIN YOUR TEAM OR SPEAK AT YOUR EVENT
Over the past 10 years, I've coached hundreds of freelancers and business owners on how to grow their business and improve their marketing.
If you'd like to me to train your team, speak to your group, or hold a workshop for team – click the button below to tell me more about what you're working on.
Speaking Topics
Below are the most requested topics. Have another topic you want me to cover? Click the big blue button above and let's chat about it.
Looking for media photos or bio? Get my Press Kit here.
Copywriting Skills: Conversion Copywriting
How To Write Copy That Draws People In And Gets Them To Take Action (Without Sounding Like Some Cheesy Sales Robot)
Copywriting Skills: Advertorial Pre-Sale Pages
How To Lower Your Traffic Costs And Convert More Cold Traffic Using Advertorial Pre-sale Pages
Freelancing Skills: Building A Freelance Business
How To Launch, Grow, And Run A Successful Freelance Business From Scratch
Freelancing Skills: Leadership and Authority
How To Build Authority And Position Yourself as THE Go-To Expert In Your Industry
Tap Into 10 Years Of "In The Trenches" Experience?
Each week I share everything I know about business, partnerships, and marketing with my private email list.
I value your privacy and would never spam you