Recently I worked with a Visionary who’s team was constantly overwhelmed.
They were putting out fires every single week, everyone was busy but projects rarely moved forward, and it seemed like everyone was just passing around a big ball of overwhelm.
After digging into everything they had lined up, it became clear they were trying to do WAY too much.
Mostly throwing stuff at the wall to see what sticks… rather than having a targeted hypothesis of what would work best – with clear success metrics in mind.
So we sat down with the team, and made ourselves a little mantra:
“Do less, but better.”
From that point forward – everything ran through that framework
“How can we do LESS and get the same (or better) results?”
“What are we still doing that is unnecessary or just adding noise?”
“How does this really move the needle on sales?”
Building a legacy business – one that scales far beyond yourself – means cutting out everything except the few most critical things that move growth forward, and provide great results for your customers.
I’ve been re-reading “10X Is Easier Than 2X” by Dan Sullivan and Dr. Ben Hardy. They talk about how building a GREAT business takes the same amount of effort as building a mediocre one.
You’re going to put in the work either way. The difference isn’t the energy or effort you put in – it’s the end goal you point that effort towards.
In fact, it often takes LESS effort to build a better business – since you focus on repeating the few key things that work, without adding complication or distraction.
2X growth usually comes from adding more – More offers, more channels, more tactics, more noise.
It’s busy work disguised as progress.
10x growth comes from doing LESS.
From saying no to 90% of what’s currently working…
and focusing all your energy on the one thing that could completely change your trajectory.
10X thinking forces creativity and demands resourcefulness. It requires you to question what you’ve accepted as “the way things are.”
As we move towards the end of this year, use your annual planning as a chance to shift out of incremental thinking and really challenge yourself to aim for something with a lot more potential.
What are some things you can simply STOP doing that would have little (or zero) impact on your business?
What are the few key things you should double down on to move farther, faster without adding more noise?
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