The Stuff I Swear By
These are the tools and resources I swear by and recommend to my besties when they ask me for recommendations. (If you're concerned... I don't really call my friends besties. Too Kardashian. But I do recommend them cool stuff whenever I can)
Here you'll find tools and resources that help level up your biz...
Plus a few things that just make life easier.
Whenever I geek out on something that flips me into Millennial-mode like, "OH MAH GAWD THIS IS AMAAAZZING" – I'll share it with you guys so we can be extra together.
Quick Conversion Copy Checklist
Make sure every page and post on your website meets the 5 critical copy elements that transform new readers into profitable sales. This is the same checklist I used to train and manage my team when I built my SEO-optimized Copy agency.
Guide: How To Lower Your Traffic Costs
This quick-start guide will show you how to lower your traffic costs and convert more cold traffic using advertorial pre-sale pages. This is how I help my clients pay LESS for traffic and convert MORE cold prospects.
Guide: How To Hire The Right Copywriter
A down and dirty guide to help business owners get a quick ROI and make the most of their copywriter. Learn how to track and measure performance.
The Business of Writing Podcast
The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills.
Training Articles
Every week I share what I know about marketing, business, and partnerships. Check it out here.
"Almost" Free Stuff
Here are a few resources that aren’t TECHNICALLY free… but might as well be for the amount of value they provide. These are the tools I use to make work a little less...well...worky
Advertorial Template
Get my go-to advertorial template taken straight from my own personal "copywriting laboratory." This is the exact template that I use as a foundation for writing my most successful advertorials.
Learn To Quote Tool
An easy-to-use tool that helps you stop underquoting and get paid what you're worth. You put in the details of your project, and it calculates the ACTUAL cost you need to charge the client.
Profit First Book
This book changed everything for me in the way I manage my money. It's simple, easy to implement, and will make sure you get paid AND have plenty of cash left over to pay your bills, and even invest back into your business. I might still be living month-to-month if I hadn't used the money management tactics in this book.
Not Free Stuff I Swear By
While these last resources aren’t free… I recommend them to anyone looking to beef up their copy or business skills. These are things I use myself and recommend to my closest friends and colleagues.
Copy Chief Community
The longest running and most respected copywriting community where business owners and copywriters come together to improve their marketing skills, make valuable connections, get expert feedback on their work, and find high-level clients and freelancers in our active Job Boards.
Copy Chief Training Dashboard
Learn "what's working now" with this on-demand "Copywriting R&D Laboratory" – Delivered to you in real time with clear and actionable video trainings so you can implement the most proven copywriting tactics immediately.
Asana - Project Management Tool
Asana is the tool I use to organize and manage pretty much everything I do. There are a lot of GREAT project management tools out there, but this is one I've used for years and they only keep getting better. You can have conditional subtasks to break down big tasks, timelines to make sure you hit your deadlines, and recurring reminders to keep you on track with ongoing goals. If you work with others, it's also a great place to bring your team’s work together in one shared space. (and my personal favorite – no scrolling chat function!!! #DownWithSlack)
Gusto - Payroll and Employee Management Software
Gusto is great if you've incorporated your business as an S-corp, or if you'd like to hire W2 employees. My business is an S-corp, which means I'm required to pay myself a salary through a registered payroll software. Gusto automatically pays my employee tax to the IRS, and helps me manage everything needed for taxes, government assistance, insurance, and more.
Looking For A Little Less D.Y.I.
And A Little More 1-on-1?
Learn more about working with me here
Tap Into 10 Years Of "In The Trenches" Experience?
Each week I share everything I know about business, partnerships, and marketing with my private email list.
I value your privacy and would never spam you