Training and Resources


Advertorial Pre-Sale Funnel 101 Training Course

What Is It?

A 7-day course teaching you the fundamentals of pre-sale funnels and advertorial landing pages. You'll learn how to get readers in the right mindset to buy before they land on your sales page. Watch the video here to learn more about what's included in this course.

Why I Recommend It

This course teaches you step-by-step how to research, design, create, and use advertorials to convert higher when running cold traffic. PLUS - I'm constantly updating the course to keep up with new traffic trends. Anyone who gets in now will get free access to all new-and-improved versions.

Who Needs It?

Copywriters and marketers who want a DIY course that teaches them how to use powerful pre-sale funnels to warm up cold traffic and skeptical audiences.


Plug 'N Play Pre-Sale Copy System

What Is It?

A full system of templates, training, video walkthroughs, real-life examples to help you or your team create powerful advertorials and pre-sale pages that warm up cold traffic and lower your traffic costs.

Enter your details to the right to join the waitlist and get a big 'beta user' discount when we launch this system soon.

Why I Recommend It

I designed this system for business owners or agencies who want to create advertorials and pre-sale landing pages at scale. Use this system to train your team (or yourself) how to write stories that prime your readers to buy before you present them with your sales message.

Who Needs It?

Business owners, marketers, or agencies who aren't ready to invest in done-for-you copy or full service consulting – or – who want to start training their team to do what I do.


Guide: How To Hire The Right Copywriter

What Is It?

A down and dirty guide to help business owners get a quick ROI and make the most of their copywriter. Uncover the REAL reason you're looking for a copywriter (most business owners are not being honest with themselves). Learn how to track and measure performance. And learn how to work with a copywriter to get exactly what you need the first time.

Why I Recommend It

I was tired of hearing horror stories where business owners had a terrible experience with a copywriter. Most of the time this was because they didn't know what to look for, what to expect, or how to set boundaries and expectations. I created this guide to help both business owners and copywriters have a better experience collaborating together.

Who Needs It?

Anyone who wants help choosing the finding, choosing, and hiring the right writer. And how to manage the relationship so you make sure you get exactly what they need from your sales copy.


Guide: How To Lower Your Traffic Costs

What Is It?

A quick overview of how I use pre-sale funnels to lower CPA traffic costs and convert higher off of cold traffic.

Why I Recommend It

This is everything I've learned creating hundreds of ads and landing pages across dozens of niches – all boiled down to a quick-start guide about how to lower your CPA and convert higher off of cold traffic

Who Needs It?

Marketers and media buyers who want to pay less for traffic by converting higher when approaching cold or skeptical audiences.


Guide: Quick Conversion Copy Checklist

What Is It?

A rapid-fire checklist that will help you make sure every page and post on your website meets the 5 critical copy elements that transform new readers into profitable sales.

Why I Recommend It

This is the same checklist I used to train and manage my team when we built a 6-figure content agency. The team used this guide to successfully deliver high-performance content to our clients that was both primed to convert browsers into buyers, and rank well on search engines.

Who Needs It?

This is ideal for anyone hiring, training, or managing writers on your team. It's also great for anyone who wants to make sure their website content will both engage readers and bring long term traction from organic traffic at the same time.


 

Looking for coaching, consulting, or done-for-you copy?
Learn more here. 


Other Cool Stuff I Think You Should Know About


This is the schtuff I swear by and recommend to my bestest besties when they ask me for recommendations.  (Just kidding.. I don't call my friends besties. That's too Kardashian for me. But I do recommend them cool stuff whenever I can)

Here you'll find tools and resources that help you write killer copy or level up your biz... 

... and a few things thrown in that just make my life easier.

Whenever I run into something that gets me making ugly faces when I say "OH MAH GAWD THIS IS AMAAAZZING" because I'm so excited I found it... I'll share it with you guys so we can make ugly faces together.


Copy Chief Community

What Is It?

A training ground and online community of professional copywriters and business owners. Get feedback on your copy, have fun with people who 'get' you, and get exclusive training from some of the best in the biz.

Why I Recommend It

My business would not be where it's at today if I hadn't joined Copy Chief. It's run by legendary copywriter Kevin Rogers who's not only a stand-up comedian... but also a stand up guy. He has an incredible level of integrity and professionalism, and that really permeates the culture of this community.

Who Needs It?

Copywriters who already have some experience under their belt and are looking to take their business to the next level - or - business owners looking for GREAT copywriters who are both talented and professional.

The Freelance CoOp

What Is It?

A genius training program, portfolio of resources, community, and support system from master systems experts Abbey Woodcock and KC Baney.

This is an entire VAULT of everything you need to take your freelance biz to the next level, including resources, templates, checklists, contracts, and training.

Why I Recommend It

Abbey and KC set the bar HIGH when it comes to air-tight systems, processes, and project management. They've taken everything in their (very extensive) knowledge base and downloaded it into a series of training, templates, and resources so you can get organized, get paid, stay legit, and deliver high quality work without thinking about all the niggly admin bits of running a business.

Who Needs It?

Any freelancer who wants to stop focusing on the admin, financial, and business management side of freelancing so they can focus on what they do best – delivering great results to their clients.


Copy Hour Course

What Is It?

A 90 day course that teaches you the fundamentals of copywriting, and also what's working today. Also comes with access to the "copy cartel" trainings which are all about building your freelance copy business or creating sales funnels for your product.

Why I Recommend It

This is how I first learned to write sales copy and I still refer back to these trainings when I take on new projects. Derek does a great job of breaking down copywriting concepts and explaining both why they work, and how to use them in the real world. It's also easy to implement each lesson along the way so you don't have to wait until the very end to start seeing results.

Who Needs It?

Only people who are serious about learning how to write sales copy. You'll need to dedicate at least 1-2 hours per day, 6 days per week to this course for 90 days. If you're willing to put in the work... your skills will be way better than 99% of new copywriters.


Learn To Quote Tool

What Is It?

An easy-to-use tool that helps you stop underquoting and get paid what you're worth. You put in the details of your project, and it calculates the ACTUAL cost you need to charge the client (not the pitiful bare minimum your underquoting brain spits out to get you in trouble).

Why I Recommend It

Using this tool helped me triple my profit and make my first six figures. I couldn't figure out why I would work so hard, and do so many projects, and STILL end up broke each month. This tool helped me stop underquoting by taking the math and estimation out of my hands.

Who Needs It?

Freelancers who don't know how to quote (or constantly underquotes) and want to make more profit from each project they take on.

Some of the links on this page are affiliate links. Which means if you use my link then I get paid a couple of bucks. (Like... cheap wine money... not enough for a trip to the Maldives).

I promise that using my links will never change the price you pay (unless you get a discount...because I LURV sharing good deals), and I will never recommend anything I wouldn't confidently use myself and recommend to my closest friends.