Got a proven offer but can’t seem to crack cold traffic?
A pre sale funnel (also called a customer activation funnel) helps you crack cold traffic by warming up an unaware audience before they hit your sales page.
If you have an existing product that’s already proven to convert, and want to increase conversions from cold traffic, then first you need captivate those cold readers and get them to know, like and trust you before asking for the sale.
Pre-sale funnels warm up cold traffic so readers are primed to buy before they even land on your sales page.
How Does A Pre-Sale Funnel Work?
When you’re running cold traffic from PPC sources like Facebook ads, it’s not enough to get that first click and then send them straight to your landing page or sales page.
Most online buyers today are inherently skeptical, and you first need to warm them up and gain their trust before you ask them to buy from you.
Warm Leads LURV to give you money!
Your funnel may already be converting to a point, but unless you have a proven system to get new readers to know, like, and trust you – you’re probably leaving big money on the table...
...and you’re definitely going to struggle to take your business to the next level by building long-term traction and a high customer lifetime value.
So you need to hold their hand and help them move further along the buyer awareness cycle before you ask them for the sale:
And that’s the secret to cracking cold traffic!
Carefully crafted PPC ads and advertorial landing pages bridge the gap between that first touchpoint of cold traffic and a warm lead who’s ready to buy – essentially helping you convert a casual browser into a loyal and happy customer.
How Do I Know It Will Work For Me?
One thing I’ve learned is that Publishers, Media Buyers, and Product Owners are great at doing the math and developing offers that solve a problem for their audience…
...But when you’re stuck into all nitty gritty of running your business, it can be hard to come up with enough ideas, angles, and stories to test and find out what works.
The hard truth of cracking cold traffic is that NO ONE knows what’s going to work until they test it.
Anyone who tells you differently is either lying to you, or has no idea what they’re doing.
To activate and warm up cold traffic, you’ve got to test a bunch of different angles (called themes) to see which ones your audience resonates with the best.
That means putting a bunch of different themes up against each other, and seeing which ones get the most clicks and the most engagement.
Where Do I Start?
First you need to identify where the weak spots in your funnel are. For most people, this is either between the FB ad and the first landing page… or between the landing page and their sales page.
Here’s how you identify the best place to start:
Step 1: Discovery
If your offer is proven to convert, but your sales page isn’t getting you the results that you need, then first you need to test your audience or your list.
Find out what themes your cold traffic responds best to so you can carry that theme through the entire funnel.
Step 2: Pre-Sale
If you’ve already got a sales page that’s proven to convert and you want to increase conversions off of cold traffic, then a pre-sales funnel might be exactly what you’re looking for.
A pre-sale cold traffic activation funnel includes PPC Ads, and an advertorial landing page to warm up cold traffic before it hits your sales page.
Step 3: Complete Mini-Funnel
After you’ve identified the themes your audience responds best to, and crafted the right stories to help them know, like, and trust you, then you can test different versions of your sales page to maximize conversions.
The complete mini funnel includes PPC ads, an advertorial-style landing page, and a final sales page.
Which of these best describes your business right now?
I'd love to help – let's chat!
Here's How I Can Help You Leverage The Power Of Pre-Sale
Choose the option below that's the best fit for your business.
If you're not sure where to start, then schedule a strategy session and we'll figure it out together.
Complete Mini Funnel
How Do You Know This Stuff Works?
As a former SEO consultant who specialized in helping affiliate marketers optimize their content for long-term traffic generation and increased conversions, I’ve seen a lot of promotional sales copy. (some good… a lot of it very very bad)
One day I got fed up watching SEOs publish low-quality ‘spun’ content to their websites that sounded like it was written by robots with a 3rd grade reading level.
So I dove deep into studying buyer’s psychology and persuasion tactics, and eventually started my own copywriting agency where we crafted high-converting content that leveraged organic traffic and transformed browsers into buyers.
We helped hundreds of affiliate marketers and business owners across dozens of niches profit from engaging content that made a deep personal connection with their readers and gave them long-term traction.
Now I use this same high-performance system to help business owners with existing products fix their broken funnels by increasing conversions in the toughest part of the sales funnel – the area where you first touch cold traffic with an ad and try to convert them into a new customer.
Does all this sound hella' confusing to you?
If you're completely confused then let's go back to the basics.