Got a proven offer but can’t seem to crack cold traffic?
You and I both know that it’s not enough to get that first cold click and send prospects straight to your sales page.
Since online buyers today are inherently skeptical, first you need to captivate those new readers and get them to know, like and trust you before asking for the sale.
This "pre-sale" copy turns cold, skeptical readers into warm leads that are more receptive to hearing your sales message.
Not only will this increase your cold traffic conversions, but will also lower your traffic costs if you run paid ads...
... reducing your cost per acquisition (CPA) and putting more money in your pocket.
Warm Leads LURV to give you money!
If you have an existing product and want to lower your traffic costs while increasing conversions from cold traffic, then an Advertorial Pre-Sale Funnel could be exactly what you need.
A pre sale funnel (also called a customer activation funnel) helps you crack cold traffic by warming up an unaware audience before they hit your sales page.
Pre-sale funnels warm up cold traffic so readers are primed to buy before they even land on your sales page. Kinda fun, right?
Your funnel may already be converting to a point, but unless you have a proven system to get new readers to know, like, and trust you – you’re probably spending WAY too much on traffic and leaving big money on the table...
Pre-sale funnels make it easy to take your business to the next level by building long-term traction and a high customer lifetime value.
They hold your prospect's hand and help them move further along the buyer awareness cycle before you ask them for the sale.
Just like this:
Where Do I Start?
First you need to identify the weak spots in your funnel. For most people, this is either between the initial touch point and the first landing page… or between the landing page and their sales page.
Then you can use story-based copy to identify which themes resonate best with your audience, and carry that theme through your entire funnel.
Simply put – Carefully crafted pre-sale copy bridges the gap between that first touchpoint of cold traffic and a warm lead who’s ready to buy – helping you convert a casual browser into a loyal and happy customer.
Here's How To Leverage The Power Of Pre-Sale
One thing I’ve learned is that Publishers, Media Buyers, and Product Owners are great at doing the math and developing offers that solve a problem for their audience…
...But when you’re stuck into all nitty gritty of running your business, it can be hard to come up with enough ideas, angles, and stories to test and find out what works.
The hard truth of cracking cold traffic is that NO ONE knows what’s going to work until they test it.
Anyone who tells you differently is either lying to you, or has no idea what they’re doing.
To activate and warm up cold traffic, you’ve got to test a bunch of different angles (called themes) to see which ones your audience resonates with the best.
That means putting a bunch of different themes up against each other, and seeing which ones get the most clicks and the most engagement.
If you'd like some help leveraging the power of pre-sale, then choose the option below that's the best fit for your business.
Which Option Works Best For You?
Advertorials are the missing link in most cold traffic campaigns and nurture sequences… and Rachel is the gold standard for advertorials. I highly recommend her.Kevin Rogers Copy Chief
How Do I Know This Will Work For Me?
As a former SEO Consultant who specialized in helping affiliate marketers optimize their copy for long-term traffic generation and increased conversions, I’ve seen a lot of promotional sales copy. (some good… a lot of it very very bad)
One day I got fed up watching SEOs publish low-quality ‘spun’ content to their websites that sounded like it was written by robots with a 3rd grade reading level.
So I dove deep into studying buyer’s psychology and persuasion tactics, and eventually started my own copywriting agency where we crafted high-converting copy that leveraged organic traffic and transformed browsers into buyers.
We helped hundreds of affiliate marketers and business owners across dozens of niches profit from engaging content that made a deep personal connection with their readers and gave them long-term traction.
Now I use this same high-performance system to help business owners with existing products fix their broken funnels by increasing conversions in the toughest part of the sales funnel – the area where you first touch cold traffic with an ad and try to convert them into a new customer.
This copy is great. We published your content and the click through rate went through the roof, increasing by 166.2%!Stinus Hojensbo Copenhagen SEO