Here’s a secret about tigers, mullets, and motorcycles
(If you’re here looking for how to get in on 2019’s last round of Copy Hour, click here before enrollment closes this weekend) I’m terrible at keeping...
Category
Personality in writing
How to find emotional stories for your advertorial hook
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...
Is your “engine revving” chasing your readers away?
I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...
I shaved off my eyebrows to teach you this lesson (with pictures)
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...
How To Present Your Sales Message Naturally
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale...
Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES
“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...
HOW TO TELL STORIES TO WARM UP COLD TRAFFIC | PART 5: HOW TO CONNECT YOUR STORY TO YOUR OFFER
HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 5: How To Connect Your Story Back To Your Sales Offer If you’ve been following along, so far we’ve learned…...
How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains
How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...
Teaching What You Know: How Much Do I Reveal?
“How much information should I give away for free in my marketing?” This is a question that I hear from both clients as we’re creating their sales funnel...