Wanna go on a crazy adventure with me ?

Kevin Rogers and I have a funny relationship.He’s my business partner, but he’s also my coach.While he used to coach me exclusively on MY business...Now he also coaches me on

What It Takes To Win Big

Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for

How To Invest In Yourself

Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one Mom)It's probably the copywriter's curiosity in me.

Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)

PHEW! Whoah. 'Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash

Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

Let’s get real for sec. Here’s why 2020 is the first year I’ve set goals in a long time

It's crazy to think we're almost through the first week of 2020. And while I'm more excited for the new year than I have been in a long time, I'll be

Comin’ At Ya From Copy Chief Live!

Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a

Here’s a secret about tigers, mullets, and motorcycles

(If you're here looking for how to get in on 2019's last round of Copy Hour, click here before enrollment closes this weekend) I'm terrible at keeping secrets. It's not that

How to find emotional stories for your advertorial hook

Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the reader is feeling. But FINDING

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