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Rachel Mazza
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Personality in writing

Business Development
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4 Lessons From Truffle Farming (WITHOUT Losing Your Fingers)

Truffle farmers are hardcore (and it’s NOT just because pigs bite off their fingers on the regular – although that’s also true). I promise to explain how this can help you

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Business Development
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Wanna go on a crazy adventure with me ?

Kevin Rogers and I have a funny relationship.He’s my business partner, but he’s also my coach.While he used to coach me exclusively on MY business...Now he also coaches me on

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Business Development
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What It Takes To Win Big

Ever wonder if you got what it takes to be a top copywriter? Ask any good copy coach, and they'll tell you that curiosity is the #1 most important trait they look for

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Babble Breakdown
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How To Invest In Yourself

Do you ever get sucked into random obsessions? I done it my whole life:Salsa dancing. Screen Acting. Growing your own food. Wine. Python breeding. (Sorry about that one Mom)It's probably the copywriter's curiosity in me.

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Advertorials
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Branko and Rachel’s Amazing Race to the States (and how it helps you work from home)

PHEW! Whoah. 'Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash

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Ad Breakdown
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Breakdown of an Entire Advertorial Funnel

Recently I've been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I've been digging in to that, advertorials have taken a bit of a

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Business Development
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Let’s get real for sec. Here’s why 2020 is the first year I’ve set goals in a long time

It's crazy to think we're almost through the first week of 2020. And while I'm more excited for the new year than I have been in a long time, I'll be

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Business Development
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Comin’ At Ya From Copy Chief Live!

Last week's Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a mile away). It was a

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Coaching
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Here’s a secret about tigers, mullets, and motorcycles

(If you're here looking for how to get in on 2019's last round of Copy Hour, click here before enrollment closes this weekend) ​​I'm terrible at keeping secrets. It's not that

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