I shaved off my eyebrows to teach you this lesson (with pictures)

As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...

How To Present Your Sales Message Naturally

How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale...

Copy Chief Radio Podcast: HOW TO HEAT UP COLD TRAFFIC USING STORY-BASED LANDING PAGES

“I’ve gotten to know Rachel really well.” That’s the first thing I hear when Kevin Rogers sends me the sneak peek of our new podcast episode on Copy...

HOW TO TELL STORIES TO WARM UP COLD TRAFFIC | PART 5: HOW TO CONNECT YOUR STORY TO YOUR OFFER

HOW TO TELL STORIES TO WARM UP COLD TRAFFIC PART 5: How To Connect Your Story Back To Your Sales Offer If you’ve been following along, so far we’ve learned…...

How To Tell Stories To Warm Up Cold Traffic | Part 2: How Stories Affect Our Brains

How To Tell Stories To Warm Up Cold Traffic Part 2: What Stories Do To Our Brains And Why They Work On Us Last week we told a story about stories to demonstrate why...

Teaching What You Know: How Much Do I Reveal?

“How much information should I give away for free in my marketing?” This is a question that I hear from both clients as we’re creating their sales funnel...

How To Choose The Topic For Your Advertorial Landing Page

Last week we talked about the purpose of the advertorial (which is NOT to sell your product) As you now know, the purpose of an advertorial is to warm up cold traffic before...

How Do I Know If My Copy Idea Is Any Good?

Many times it’s really easy to spot bad ideas. For example….this is obviously a bad idea. Or the idea that these beard baubles will land you a hot date: Or so so...

How To Warm Up Cold Traffic Using Humor and Personality

How To Warm Up Cold Traffic Using Humor and Personality In Your Copy I’ve got a short and sweet one for ya’ today. A wise man once told me: “People’s resistance is never lower...