PHEW! Whoah. ‘Scuze me for a second while I catch my breath, because this past week has been one WILD ride. Last week I took my Instagram fam on a mad dash through 9...
Recently I’ve been focused on launching a coaching program for new freelancers with Kevin Rogers from Copy Chief. While I’ve been digging in to that, advertorials...
It’s crazy to think we’re almost through the first week of 2020. And while I’m more excited for the new year than I have been in a long time, I’ll be...
Last week’s Copy Chief Live conference was an absolute hurricane of great training, awesome hang-outs, and fantastic food (Allison Carpio can sniff out pork-belly from a...
(If you’re here looking for how to get in on 2019’s last round of Copy Hour, click here before enrollment closes this weekend) I’m terrible at keeping...
Emotionally compelling stories are one of the best ways to capture cold traffic. And advertorials are the perfect platter to present stories that describe exactly what the...
I’ve lived in Portugal for more than 2 years now, and I’ve been learning how to speak Portuguese. (as best you can when your brain needs to write words that sell stuff...
As I lay on an old table in a tiny dark room at the back of the run-down salon, I could feel the sanitation paper crinkle underneath me. It only took a few moments before I...
How To Present Your Sales Message Without Being A Stilted Sales Robot I just got back from Copy Chief Live (which was AH-MAE-ZING) where I presented on stage about pre-sale...